Market Segmentation Examples

Introduction: What is market segmentation In this article I am going to take a quick look at some market segmentation examples. Market segmentation refers to the process of identifying specific groups within a market, which share certain characteristics and certain needs or buying patterns. For example, segmentation may be done by geographic location, by gender, … Continue reading

What is Segmentation in Marketing

This article will offer a quick and simple answer to the question “what is segmentation in marketing?”. Basically, it is the process by which companies market to specific groups that have certain identifiable characteristics in common. It is equally relevant in regular marketing as it is in web marketing. Without market segmentation, companies would be … Continue reading